AS

AS

New technologies and tools continue to arrive in the world of football to improve coaching. More and more teams are incorporating new techniques to improve their players, whether they are professionals or young talents in their youth teams. The latest to do so is Sevilla FC after testing SenseBall for a year with one of the club's youth teams.
AS, 10 March 2022
The Herald Scotland

The Herald Scotland 

Rangers have unveiled a special home-based training programme for the club’s Academy players amid the domestic league shutdown. Sporting director Ross Wilson and head of academy Craig Mullholland unveiled the plans through Rangers TV. In order to keep the youngsters developing over the next couple of months, Rangers will make a range of resources available to the young players. Rangers are also set to introduce a SenseBall programme which helps to develop the footballing brain and improve skills, also helping youngsters to become two-footed.
The Herald Scotland, 29 March 2020
 
Onze Mondial

Onze Mondial

Playing football, smartly. This is the challenge taken up by CogiTraining-SenseBall, a football training method that has proved its worth in the world of football, from Belgium to AC Milan. Focus on a formula that has revealed many talents.
Onze Mondial, 14 October 2019
South China Morning Post

South China Morning Post

‘We can help make Xi Jinping’s dream come true’ – could this tool [SenseBall] unlock China’s World Cup ambitions? “A soccer player in training touches the ball about 100 to 200 times, but with this you can touch the ball 1,000 times a day. I would say it’s like golf. When you want to learn how to play you just need to hit, hit, hit. The more touches you get the better,” Dries Mertens said. Former Chinese Super League favourite Axel Witsel, now with German Bundesliga leaders Borussia Dortmund, would use the tool with his Tianjin Quanjian teammates, including Alexandre Pato and Anthony Modeste.
South China Morning Post, 17 November 2018
 
Walfoot.be

Walfoot.be

 Axel Witsel's signature in China allows SenseBall to tackle this market which absolutely wants to become professional: the Tianjin Quanjian midfielder is now the SenseBall ambassador in China, where its products will soon be available as they are in Belgium. The player himself is a convinced user: "Even for a professional like me, the SenseBall can improve my touch of ball. I would have loved to discover it younger! This should be mandatory in training schools". The development of SenseBall in Asia was entrusted to Asia-Euro Consultancy, established in Hong Kong and led by Patrice Thys, former President and CEO of AB InBev in Asia.

Walfoot.be, 26 June 2018
 
Le Soir

Le Soir

The SenseBall company markets a training football linked to a handle by a rope. Developed by trainer Michel Bruyninckx as part of a research program at UCL, SenseBall allows young players (from 6 to 18 years old) to become ambidextrous and acquire a whole series of automatisms. This ball (associated with an online method and exercises) is now used in the youth academies of many Belgian (Anderlecht, Genk, Ostend, Charleroi ...) and international clubs (AC Milan, FC Metz, AS Monaco ...).
Le Soir, 21 June 2018
 
 
VTM Nieuws

VTM Nieuws

Yesterday the Expo 'Goal! The Football Experience' has organised a unique football training session in Nekkerhal Mechelen. Red Flame Imke Courtois and the internationally renowned football coach Michel Bruyninckx gave an initiation to SenseBall, exclusively for girls. More and more professional football clubs such as AC Milan, FC Metz, Lille, Anderlecht, KRC Genk and Juventus, train with SenseBall. Dries Mertens, but also former Golden Boot-winner Sven Kums, are fine examples of Belgian players who trained at a young age with SenseBall and currently still reap the rewards.
VTM Nieuws, 15 March 2017
Vestiaires

Vestiaires

In charge of preliminary training in FC Metz, Bertrand Antoine is since this season the referent educator for the establishment of CogiTraining within the Moselle club, from the football school up to the reserve team. Vestiaires, the French magazine for football educators and coaches, has wanted to know more on this football training method already adopted by Anderlecht and AC Milan.
Vestiaires Magazine, Number 69, February 2016
 
Le Soir

 

Le Soir

Those who watched the opening ceremony of the FIFA World Cup will have observed this strange choreography: children playing with a soccer ball on a string (rope). A bit like a jokari. These football dance steps were wonderfully - and quickly - synchronized to the rhythm of a symphony orchestra. Behind this achievement lies a Belgian: Michel Bruyninckx, international coach. This funny soccer ball is called senseball and is one of the tools used by Bruyninckx to develop a young footballer's skills with a key principle: everything starts from the brain! And his method pays out. Applied for about seven years in Anderlecht football club, the method allowed the youth team to beat their English or Spanish comrades; future champions of the best clubs in the world.
Le Soir, 21 and 22 June 2014
 
CNN.com

CNN.com

AC Milan, the club which has won the Italian championship 18 times and the Champions League 7 times is rethinking its youth organizational structure. From now on, the staff at AC Milan wishes to exploit the power of the brain. To do so, they turned to two Belgians - ex-Standard de Liège coach, José Riga, and pioneering youth coach Michel Bruyninckx – to steer the club’s development of its young players.
CNN World Sport, 22 October 2013
 
Sports Illustrated

Sports Illustrated

 Geoff Noonan, coordinator at Fulham Academy for 7 to 11 year-old players, has decided to order 150 SenseBall for his players after meeting Bruyninckx at a conference in May. « SenseBall helps open the hips, it’s good for crosses, volleys, and to improve the player’s weaker foot. It also enables children to train at home and helps them to balance the right and left-hand sides of the body. The idea of training at home is really useful - we’ve lost this culture in which children spontaneously play matches among themselves and SenseBall provides a means of replacing that. »

Sports Illustrated, 23 December 2011
 
BBC Sport

BBC Sport 

When Germinal Beerschot and Belgium international attacking midfielder Faris Haroun began to train with Michel Bruyninckx, he couldn’t kick the ball with his left foot. Two years later, his club, Racing Genk, thought he was left-footed.
BBC Sport, 22 March 2011